International Trade Brochure
Agriculture and Agri-food Canada (AAFC) | In 2006, a KPMG report on world business costs gave Canada top ranking in a number of industry sectors, including agriculture and agri-foods. Smith was commissioned by AAFC to create a new updated version of the international trade brochure we had created for Industry Canada two years earlier. Smith resourced images from companies profiled in the brochure, along with other Canadian agriculture photos. Copywriting was by Dan Turner. Smith managed the entire project, including artwork production, translation and proof coordination, and printing. This brochure was the first project for AFFC to include new branding program graphics created by the client earlier in the year (top left tagline, and right side swoosh and maple leaf). Brochures were produced in English, French, and other international languages.
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