AT&T Canada | A few years ago, before cell phones and texting were a part of everyday life, business travellers used calling cards for convenience and to save money on their long distance calls. And they used them at this thing called a pay phone! Remember those? Our client AT&T wanted to promote the use of AT&T calling cards by American business travellers for calls back to the US, within Canada and around the world. Smith created this poster for placement in the Toronto International Airport, positioned where international travellers arrive. We also produced convenient wallet-sized cards with instructions on how to use the calling cards, backed with tips on understanding Canada’s metric system. These cards were displayed at airport information kiosks and lounges.
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