Open House Invitation
Microsoft Canada | When the Ottawa office of Microsoft Canada had moved to a new location, they wanted to host an open house for their corporate and government clients. This would give them an opportunity to answer product questions, talk about upcoming product releases, and to thank their valued customers. To organize and promote the event, Microsoft hired an Ottawa public relations firm. The PR firm contacted Microsoft’s agency of record, located in Toronto, about creating an invitation card. This invitation needed to be printed, and in the mail, in two weeks. The Toronto agency declined, saying they could not meet that timeline. What was the PR firm to do? Smith received a call from our friend at the PR firm. She explained the situation to us, and asked if we could help. We said yes. Smith learned that Microsoft would be providing tickets to see the Ottawa Lynx baseball team as part of the festivities. We built our invitation concept around that giveaway, and incorporated the look of Microsoft’s current advertising material in our design. We presented our concept, produced artwork, printed and delivered the invitations in the required timeframe. Now we can say we saved the day for Microsoft.
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