Scholl Classic Sandals Ad Series
Scholl Footcare Centres | Scholl Footcare Centres Canada, headquartered in Toronto, caught news of the fact that their women’s Classic model sandals had been appearing in pictorials for trend-setting magazines like Vogue. Our client saw an opportunity to leverage this time in the spotlight, and hired Smith to create an ad series for placement in Toronto’s NOW entertainment weekly. This publication was a must read for people interested in entertainment, music, and fashion. As these sandals were available exclusively at Scholl Footcare Centres, we listed the locations along the bottom. The one-third page b/w ads anchored the bottom of the page, and appeared during the summer months.
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