Campaign Ad Series
United Way of Ottawa-Carleton | The United Way touches the lives of many people in our community. Seniors, youth, children, young parents, new Canadians, people with disabilities, and more. As a way of giving back to our community, Smith offered the United Way our creative services, and developed an awareness campaign consisting six ads highlighting the different ways the United Way helps people. Thanks to the generous donation of advertising space by the Ottawa Citizen, the eye-catching half-page newspaper ads were placed in rotation over the fundraising campaign.
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